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# CITATION file created with {cffr} R package
# See also: https://docs.ropensci.org/cffr/
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cff-version: 1.2.0
message: 'To cite package "grizbayr" in publications use:'
type: software
license: MIT
title: 'grizbayr: Bayesian Inference for A|B and Bandit Marketing Tests'
version: 1.3.5
doi: 10.32614/CRAN.package.grizbayr
abstract: 'Uses simple Bayesian conjugate prior update rules to calculate the win
  probability of each option, value remaining in the test, and percent lift over the
  baseline for various marketing objectives. References: Fink, Daniel (1997) "A Compendium
  of Conjugate Priors" <https://www.johndcook.com/CompendiumOfConjugatePriors.pdf>.
  Stucchio, Chris (2015) "Bayesian A/B Testing at VWO" <https://vwo.com/downloads/VWO_SmartStats_technical_whitepaper.pdf>.'
authors:
- family-names: Angi
  given-names: Ryan
  email: angi.ryan@gmail.com
repository: https://r-angi.r-universe.dev
repository-code: https://github.com/rangi513/grizbayr
commit: 8102c9f759419932fa4b7de1ad2b5b967a75d45f
url: https://github.com/rangi513/grizbayr
contact:
- family-names: Angi
  given-names: Ryan
  email: angi.ryan@gmail.com